When Sparkling Wine tries to pass off as Champagne

Sarah D. Pinsonnault, avocate, Larivière Meunier To begin, let’s get one thing straight: yes, all Champagne is technically sparkling wine, but not all sparkling wine is Champagne. In fact, in order for sparkling wine to be called “Champagne”, one of the main requirements is that it must hail from the region of Champagne, France. Given that Champagne is often known to be associated with prestige, it could be understood why someone would want to associate their glass of bubbly with that name. However, it is illegal in many countries (Canada being one of them) to label any product “Champagne” unless it is produced in accordance with the Comité Interprofessionnel du vin de Champagne regulations. The case of MacDuff c. Vacances Sunwing inc., 2020 QCCS 31 deals with a class action lawsuit authorized by the Québec Superior Court that targets Sunwing Vacations Inc. (“Sunwing”) for having allegedly engaged in deceptive marketing… Lire la suite